![]() ![]() It’s fad-resistant, precisely because human beings are hard-wired for story, and intrinsically curious.įor most of my lifetime, I’ve heard that reading is dead. ![]() Reading is something else, an engagement of the imagination with life experience. The Mac, Pixar, the iPhone, the iPod, iTunes. Gives great commencement speech at Stanford,Ĭoncluding: “Your time is limited, so don’t waste it living someone else’s life.” Loves the Beatles, and cites their creative tension as a business model. Takes acid, wanders around India, dates exotic older women. ![]() An adopted child, he drops out of Reed College in Portland, Ore., but remembers the calligraphy classes when he designs the typography for the Macintosh. Anyone who can cause revolutions in five industries, as Fortune noted, is a titan - capable of touching a billion lives. But before we get to reading, let’s stipulate that Jobs is deserving of his 2007 ranking by Fortune Magazine as the most powerful person in business. ![]() Matter how good or bad the product is,” he told John Markoff of The Times, “the fact is that people don’t read anymore. Steve Jobs, the co-founder and chief executive of Apple Inc.,ĭid such a thing last month when he all but declared the death of reading.Īsked about Kindle, the electronic book reader from, Jobs was dismissive. Every now and then, someone who is brilliant says something stupid - often the result of spending too much time riding a jet stream of high praise. ![]()
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